A Grasse rose farm, run by fourth generation farmers, is having to sell off the precious rose fields.
There’s no surprise that few are willing to pay for the luxury of real rose oil, especially when the synthetic alternatives are so much cheaper and the average consumer knows no difference.
It is a terrible shame that a tradition passed on through many generations will be lost. Besides losing the culture, the history, and the beauty of the process, the supply of natural oil will further dwindle. I have not yet had a chance to sample Rose de Mai from Grasse, but it’s one I’d hoped to procure in the future.
My hope is that as the demand for natural products increases, so will the demand for aromatics–and that cultivation and production of botanical aromatics will not become a lost art.